Advertisers paid $3.5 million for 30 seconds of time… but Chrysler paid more for a 2-MINUTE ad featuring Clint Eastwood as “Dirty Harry” touting Detroit as the comeback city.
But for all the expensive stunts and celebrities from top Ad Agencies, a focus group found that four of the five favorite ads were just funny spots with dogs. The #1 pick showed a Great Dane that killed the family cat, bribing his master to keep quiet by bringing him Doritos. That was actually a contest winner - created by a musician and graphic designer who paid $20 to make the ad.
- He had to buy a blank DVD, two bags of Doritos, a can of soup and a pooper-scooper.
- He said the hardest part was getting the untrained dog to stand still with a Doritos bag in his mouth, and to deal with two cats who “were real divas”.