The 35th Annual Salvation Army Bed & Bread Club Radiothon gets underway THIS AFTERNOON at 4pm and runs until tomorrow (Friday) evening at 7pm! The 27 hour event can be heard LIVE on AM 760 WJR and is THE FUNDRAISER for this vital program that Feeds 4400 Men, Women and Children on the streets in and around Detroit 365 DAY A YEAR off the mobile Bed & Bread Trucks. And it provides a warm place for 200+ people to sleep each night! That comes out to nearly 1.6 million meals and more tan 77,000 night of safe shelter each year!

We started the Radiothon back in 1987 with the hopes of giving something back to the community. That first year… we raised $15,000 in 4 hours and we were thrilled! This year… our goal is $1.8 MILLION - and with your continued support, I know we can do it!

You can donate two ways: Just call 833-SAL-HOPE (833) 725-4673 or text the word BREAD to 24365. You can even do it NOW! As they say… “Operators are standing by!”

The last several years have been a challenge for us all… none more so than those struggling just to get themselves and their families through another day in this especially cold and snowy Covid winter. That’s why the Salvation Army’s Bed & Bread Feeding and Sheltering Program is needed NOW more than EVER. The Bed & Bread Trucks are out delivering nutritious meals and hot beverages daily - no matter what the weather.

They say “Charity begins at home”… and with the Bed & Bread Club, every penny of every dollar you give goes straight to the people in need - in our own community. And if we reach our goal of $1.8 Million - we will be able to help so many people. If you can find it in your heart - and your pocketbook - to donate to this most worthy of causes - it would be so appreciated.

I’ll be on the air from 4pm to 7pm tomorrow night (Friday) as we wrap up our 35th Annual Radiothon. I hope you’ll tune in and give whatever you can!

After 45 years on the air here, I know one thing for sure: Detroiter’s take care of each other. The Bed & Bread Program was inspired by that Spirit.

-Dick

PS… You can watch a livestream of the Radiothon starting tomorrow morning (Friday) at 6am and running right up until we announce the total at 7pm by going to Salmich.org! Thank you!